Lia gained international experience in large global PLCs such as Monster.com, News Corp, Yahoo! and Indepedent News & Media (Mediahuis), leading several large scale digital transformation and rebranding projects. She has extensive experience in building the brand and digital strategy, redefining customer segments and creating new messaging and communications strategies to reposition these organisations through their digital transformation phase, to achieve revenue growth.

In 2017 Lia moved into the Irish startup ecosystem where she established lead generation and data focused sales, marketing and customer service teams. Building brands, and operations from the ground up, she helped scale high growth companies such as Cartrawler, Roomex and Neuromod Devices.

Lia’s career has been focused on building customer demand and engagement with digital products & services via cost efficient marketing campaigns.